+2,200
TOTAL ATTENDEES IN 2 DAYS
+200%
INCREASE IN STORE REVENUE
+50%
FOOTFALL INCREASE VS. PREVIOUS YEAR
+140K
VIEWS ON SOCIAL VIDEO CONTENT
IMPACT
From fast food to fast plays — the KFC Gaming Area turned a store visit into a next-level experience. By combining the excitement of vdieogames with the energy of a live retail space, we created a unique blend of entertainment and engagement. For two days, families, fans and curious newcomers came together to play and connect. This activation proved how gaming can amplify foot traffic, drive performance and leave a lasting impression — one match (and one chicken wing) at a time.
OUR APPROACH
We were responsible for the full design and execution of the KFC Gaming Area — from the layout and gaming setup to creative direction, tournament management, content production and influencer engagement. We activated multiple channels, coordinated logistics, and transformed a fast-food location into a vibrant gaming area. The experience was tailored to attract walk-ins, retain foot traffic and amplify KFC's brand through interactive entertainment.
