20.000+
FOLLOWERS GAINED
10MLN+
IMPRESSIONS
300.000+
INTERACTIONS
415+
POST
IMPACT
In just a few months, Libero Gaming reached over 47,000 followers, generated more than 5+ million impressions and achieved tens of thousands of interactions on Istagram and Tiktok. We launched dedicated formats during key events such as Milan Games Week and Napoli Comicon, creating themed series, quizzes, interviews and community-based content. Thanks to a flexible and responsive editorial plan, we successfully integrated trending moments and seasonal relevance — from major game releases to pop culture events.
OUR APPROACH
Our team leads the creative and strategic direction — from editorial planning to content production, community engagement and trend scouting. We craft original formats, viral memes, themed reels and visual storytelling that speak directly to Gen Z with a bold, consistent style. By collaborating with creators and covering key industry moments in real time, we turn every post into an opportunity to narrate gaming culture in a way that’s witty, current and highly relatable.
MILAN GAMES WEEK & LIBERO GAMING ARENA
During Milan Games Week 2024, Libero Gaming launched the Libero Gaming Arena: Survival Edition. Across six days of activity — three online and three on-site — we created a custom Fortnite map featuring Libero Gaming branding, where hundreds of players competed in an online survival tournament streamed live on Twitch. The campaign reached over 220,000 live viewers and engaged more than 700 participants. At the Milan Games Week venue, the experience continued with a dedicated booth, live 1v1 challenges, prize drops and branded giveaways, all hosted by two influencers: MykeTV and MissMartina. The project demonstrated Libero Gaming’s ability to turn a social media identity into a real-world experience, bringing the community face-to-face with the brand in the most dynamic way possible.
